Year: 2014
Category: Advertising Photography - Series
Title: Choose One

In December 2012, the Newtown massacre left 28 people dead, including 20 children. US Senators were returning to Washington DC after Easter to vote on stricter guns laws including a proposed assault weapons ban and background checks. We asked a simple question: why are certain items banned for child safety while assault weapons are not?


GREY Client: Moms Demand Action for Gun Sense in America Chief Creative Officer: Patrick Scissons Copywriting: Patrick Scissons Art Direction: Yusong Zhang Agency Producer: Vikki Kuzmich Account Supervisor: Laura Rovinescu Agency Planner: Malcolm McLean Photography: Sugino Studio, Eden Robbins Producer: Sarah Gheriani, Taeko Yamanouchi Retoucher: Miho Matsuoka

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