Dairy Farmers of Canada - Runner

Advertising Photography - Single

2017

Jorge Chaves
t: 416-836-9415
e: jorge@jorgechaves.com
w: jorgechaves.com

Jorge Chaves Images Inc. Retouching & Digital Imaging: Jorge Chaves Photographer: Chris Gordaneer VP Co-Creative Director: Michel Lang, Jacob Gawrysiak Senior Copywriter: Margo Northcote Agency: The Sandbox Agency Client: Dairy Farmers of Canada Account Director: Matt Sinuita Senior Strategist: Anna Nowak

In order to make “Recharge with Milk” part of the serious athlete’s regular routine, Dairy Farmers of Canada focused on a specific workout time: early morning. With a challenge to Beat Every Sunrise, the campaign celebrates the commitment of people who are up before daybreak (just like dairy farmers) to get in their run, practice or workout.