OLG Ontario Racing - Starting Gate

Advertising Photography - Single

2017

Jorge Chaves
t: 416-836-9415
e: jorge@jorgechaves.com
w: jorgechaves.com

Jorge Chaves Images Digital Imaging: Jorge Chaves Photographer: Chris Gordaneer Senior Art Director: Jeff Cheung Ad Agency: BBDO Toronto Sr. Copywriter Rana Chatterjee SVP, ECDs: Todd Mackie, Denise Rossetto Client:OLG Brand: Ontario Racing VP, Group Account Director: Rebecca Flaman Account Supervisor: Deanna Tatham

The era where horse racing ranked amongst the top sports in Ontario seems like an eternity ago. Its majesty and pageantry has faded with every generation. Sustaining this vital Ontario industry depended on attracting a new generation of fans to the racetrack. We zeroed in on a single insight: having skin in the game gives horse racing a different dynamic from other sports. You’re not just watching the race. You’re part of it.