Cobs Bread Re-Brand

Complete Design Program - Complete

2013

Fiona de Monye
t: 4034373433
e: fdemonye@gmail.com
w: fionademonye.com

Student: Fiona de Monye Instructors: Xerxes Irani, Rik Zak School: Alberta College of Art + Design

COBS Bread prides themselves on community involvement, quality products and great people, but their current brand position does not accurately reflect what they do. The company has a lot of really great initiatives, but they frequently get lost due to an unfocused brand positioning. The strategy was to help COBS own the experience of being a community bakery.