Brand Identity for Purr

Complete Design Program - Complete

2013

Justine Anweiler
e: justineanweiler@gmail.com
w: justineanweiler.com

Student: Justine Anweiler Collage Imagery - Fashion: Kristian Schuller Collage Imagery - Prints: WGSN Collage Imagery - Ballet: The Magic of Dance by Margot Fonteyn Instructors: Xerxes Irani, Rik Zak School: Alberta College of Art + Design

This project was intended to rebrand and reposition an existing business. Purr is a women’s clothing boutique in Calgary that sells the fashion’s most unique labels. This visual identity is for the time travelling fashionista looking to escape a world of hipster clones. The strategy plays on the duality of looking professional but feeling whimsical. It encapsulates the spirit of Purr by combining elements of timelessness, imagination, and craft.