Beetle Identity

Complete Design Program - Complete

2013

Conrad Shen
t: 4162205305
e: conradshen@gmail.com
w: conradshen.com

Student: Conrad Shen Instructor: Paul Sych Program: Design School: York/Sheridan Program in Design

Rhinoceros beetles are one of the strongest animals in the world, capable of lifting up to 850 times their own weight. Taking after these tiny titans, Beetle, a new mobile operating system, strives to bring users an experience that is both powerful and accessible. Combining the themes of nature and technology, all components of the identity juxtapose minimalist geometric elements with vibrant photography for an aesthetic that stands out against the booming mobile marketplace.