Le Grand Tour de Montréal
Complete Design Program - Complete
2013
Frédéric Dupuis
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Student: Frédéric Dupuis Musician: Philippe Messier Instructor: Louis Gagnon School: Université du Québec à Montréal
"Le Grand Tour de Montreal" is the rebrand of one of Montreal's major events: the Tour de l'Île de Montréal, a family-oriented bike ride around the city held annually. The design conveys the festive nature of the event with a handmade and crooked look paired with a spring-inspired colour palette. The logo is a combination of the City of Montreal's logo and a bicycle crank.