Millionnaires Sardines

Advertising - Series

2018

Danielle DiTomaso, Chenice Piercy
t: 416-617-1064
e: danielle.ditomaso2323@gmail.com

Students: Danielle DiTomaso, Chenice Piercy

Sardines are an unpopular choice for meals in North America. This campaign changes the perception of sardines to one of sophistication. Rather than persuading people to choose canned sardines for meals, Millionnaires lets consumers know that they’d be lucky to eat them.