Montblanc Five Stars

Advertising - Series

2018

Donghoon Lee, Minkyung Kim
t: 628-213-9141
e: don.does.that@gmail.com
w: dondoesthat.com

Students: Donghoon Lee Program: Art Direction Portfolio program School: Miami Ad School San Francisco Students: Minkyung Kim School: Hanyang University Seoul Instructor: Nelson Carnicelli

There is a human truth in the digital era: five stars is a symbol of perfection. Everybody can catch it by running through any review site. We just show five repetitive Montblanc symbols to deliver Montblanc’s great quality. Montblanc harnesses its biggest brand equity to provide perfection intuitively to people. Masterpieces don’t talk too much. They just show.