Sonnet - Insurance Made Easy
Television Advertising - Series
2018
Kushal Birari, Alexandru Lungu, Stefan Rotaru
t: +49 151 249 925 30
e: birarikushal@gmail.com
w: miamiadschool.com
Students: Kushal Birari, Alexandru Lungu, Stefan Rotaru School: Miami Ad School Europe Instructors: Niklas Frings-Rupp, Felix Richter, Pedro Sampaio, Colin Frawley
We created a series of online films focusing on typical insurance scenarios. By digging inside our audience’s minds, we reveal how confusing, difficult, and time consuming getting insurance is. Through the use of pop culture and visual cues like memes and GIFs, we made it easier for millennials to identify Sonnet’s strengths with humour and language they use and understand in the online environment.