NOVA Fitness - Branding
Design - Series
2018
Xiao Z. Yuan
e: xiao.z.yuan@gmail.com
Student: Xiao Z. Yuan School: Seneca College Instructor: Lazo Alabaszowski Program: Graphic Design School: Seneca College
Nova is an upscale fitness club that provides personalized fitness programs. The identity is an abstract shape that transforms the letter ‘N’ to resemble the shape of a track and signifies the path to strive forward. Simple colour scheme and minimalist approach reinforce the overall brand positioning strategy. A branding guideline is then designed outlining proper identity usage for corporate documents, media marketing, and product application.