Woori Restaurant Brand Identity

Entire Design Program

2017

Taeyeon Kim

Student: Taeyeon Kim School: Capilano University Instructor: Vida Jurcic

Woori is a Korean fusion restaurant, whose name means us in Korean. The restaurant creates a friendly and modern dining experience that anyone can enjoy while introducing Korean cuisine to a wider audience. The identity takes a modern and inviting approach, just like the restaurant's ambience. It takes inspiration from various parts of Korean culture, including its alphabet, traditional ceramics and architecture.