Year: 2012
Category: Design/Packaging - Series
Title: Forge Premium Tools

Assignment: Research and define a problem with current packaging within a chosen market. Determine a line of products, develop a brand identity, and five package designs that vary in scale. I designed five original package forms for the brand so I could be in full control of the way the tools were protected. The visual aesthetic was inspired by the utilitarian-esque/rugged but yet mixed friendly, "modern" and commercial design of the 1950's era.

Voice: (914) 844-2664
Website: rosspalumbo.com
Email: palumbo.ross@gmail.com

Student: Ross Palumbo Instructor: Kevin Sullivan School: Pratt Institute

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