Peta Fish Initiative Tote bags

Design - Series

2013

Natasha Shubaly
e: natashashubaly@gmail.com
w: natashashubaly.com

Student: Natasha Shubaly Program: IDEA Program School: Capilano University

PETA ’s generally successful scare tactics were not well suited to generate sympathy for fish. This insight became the basis for creating a platform that would help people understand, learn and feel comfortable exploring the fish issues. Bold typographic treatments and simple black & white graphics made the message more accessible. The product bags carry facts that underscore Peta’s Fish Initiative message. This display let PETA share the information in a positive way.