Shock Top - Unfiltered Talk with T.J. Miller

30 seconds or less - Single

2016

Anomaly
t: 647-547-3440

Company: Anomaly Executive Creative Direction: Dave Douglass, Pete Breton Writer: Brendan Scullion, Neil Blewett, M. Miller Davis, Martin Montana, T.J. Miller Account Director: Ali Cornford VP Shock Top, AB InBev: Jake Kirsch Head of Broadcast Production: Leanne McLellan Senior Broadcast Producer: Nicole Poon Producer: Natalia Winardi, Sarah Brooks, Amanda Lariviere Director of Communications Strategy: Paul Lipson Executive Business Director: Dion Aralihalli Account Supervisor: Kristin Meier Account Executive: Colin Kikcio Client: Anheuser-Busch, LLC VP High End, AB InBev: Felipe Szpigel Partner: Franke Rodriguez Brand Manager, AB InBev: Matt Alldian Manager of Broadcast Production, AB InBev: Mike Stewart Production Company: Anonymous Content Director: Luke Greenfield Director of Photography: Darko Suvak Executive Producer: Gina Zapata, Sarah Brooks, Amanda Lariviere Line Producer: Tom Martin Editorial: School Editing Editor: Aaron Dark Assistant Editor: Nicole Sison Post Production: Fort York VFX Post Production/Color: Alter Ego Colorist: Wade Odlum Flame Artist: James Marin Assistant Flame Artist: Kevin Asis

Shock Top (a high-end beer) was in decline for the first time in the brand’s history. To break through, we gave the beer a voice utilizing our brand logo Wedgehead, an orange wedge with sunglasses and a mohawk.We found someone with a similarly unfiltered voice – comedian T.J. Miller – and let T.J. & Wedgehead go for shot-for-shot in a friendly competition of “I like your style.”

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