Debt, Debt, Debt

Over 30 seconds - Single

2016

Zulu Alpha Kilo

Company: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Direction: Ron Smrczek ACD/Art Director: Noel Fenn ACD/Writer: Andrew Caie Art Direction: Shawn James Writer: Sean Atkinson Agency Producer: Tara Handley Account Team: Rob Feightner, Laura Robinson, Adrian Goodgoll, Maegan Thomas Strategic Planner: Emma Brooks, Ebrahim El Kalza Client: Andrea Danovitch, Leslie Vera, Lauren McKay Production House: Adhoc Director: Peter Martin Production House Producer: Michel Korchinski Director of Photography: Chris Mably Post Production Facility: School Editing Editor: Jon Devries Audio House: Eggplant Audio Director: Roc Gagliese

Every year, thousands of Canadians go into credit card debt preparing for the holidays, which often leads to big bills and interest payments in the New Year. Interac, Canada’s debit payment service, wanted to remind people to Have a Merry January by using their own money instead. In this cinematic spot, we see a last-minute holiday shopper in a toy store as the worry of credit card debt causes her imagination to run wild.