Hesitation

Cinema (any length) - Single

2016

Agence de la Santé et des Services Sociaux

Company: Agence de la Santé et des Services Sociaux Creative Direction: Luc Du Sault Art Direction: Luc Du Sault, Andrée-Anne Hallé Copywriting: Andrée-Anne Hallé, Luc Du Sault Account Executive: ÈVe Boucher Account Planner: Catherine Darius Agency Producer: Julie Lorazo Director: François Lallier Producer: Dominik Beaulieu Media Agency Planner: Véronique Arteau (Touché!), Cristina Henriques (Touché!) Sound Production: BLVD Media Agency: Touché!

Recruiting young people in Quebec into the healthcare sector is crucial for the coming years. Thousands of professionals are needed to simply maintain service, while the need continues to grow. We are facing a scarcity of resources and a dwindling pool of youth. Complicating the situation further, media often focus on the professional difficulties experienced in the field and are not helping to build a positive perception of careers in health care among youth.