PreRoll Petitions

Digital - Single

2016

Publicis Canada
t: 416-925-7733
w: WWW.PUBLICIS.CA

Company: Publicis Canada Creative Direction: Tim Kavander, Michael Murray, Bill Newbery Art Direction: Zachary Muir-Vavrina Writer: Frederick Nduna Account Manager: Alister Adams Client Service Director: Christine McNab Account Supervisor: Lisa Hsieh Digital Artist: Martin Szomolanyi Producer: Erica Metcalfe, Cheyenne Bloomfield Project Manager: Zena Lineros Music/Sound: Grayson Matthews Visual Effects: Alter Ego Music Director: me&john Post Production: Videonerve Media Agency: Zenith Optimedia Design Studio: Nurun

Our idea was to take graphic social injustice YouTube videos, and place them into Pre-Roll ads, linking to a relevant online petition. Say you’re searching for a cute dog video on YouTube. But before the video, you’re served a pre-roll ad showing a dog being abused. When the Skip Ad button appears, a “Do something about it” button appears as well. This button links to an online petition against animal cruelty, empowering you to act.