Shock Top - Unfiltered Big Game Ad Review with T.J. Miller

Digital - Single

2016

Anomaly
t: 647-547-3440

Company: Anomaly Executive Creative Direction: Dave Douglass, Pete Breton Writer: Brendan Scullion, Neil Blewett, M. Miller Davis, Martin Montana, T.J. Miller Account Director: Ali Cornford Editor: Aaron Dark Director: Luke Greenfield Partner: Franke Rodriguez Head of Broadcast Production: Leanne McLellan Senior Broadcast Producer: Nicole Poon Producer: Natalia Winardi, Sarah Brooks Director of Communications Strategy: Paul Lipson Executive Business Director: Dion Aralihalli Account Executive: Colin Kikcio Client: Anheuser-Busch, LLC VP High End, AB InBev: Felipe Szpigel VP Shock Top, AB InBev: Jake Kirsch Brand Manager, AB InBev: Matt Alldian Manager of Broadcast Production, AB InBev: Mike Stewart Production Company: Anonymous Content Director of Photography: Lawrence Sher Executive Producer: Gina Zapata, Sarah Brooks Line Producer: Brian Etting Editorial: School Editing Assistant Editor: Lynn Sheehy

Shock Top (a high-end beer) was in decline for the first time in the brand’s history. To break through, we gave the beer a voice utilizing our brand logo Wedgehead, an orange wedge with sunglasses and a mohawk.We found someone with a similarly unfiltered voice – comedian T.J. Miller – and let T.J. & Wedgehead have a totally unfiltered conversation on the most discussed topic we could find for Americans: Super Bowl 50 commercials.

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