Cyclist

Craft-Editing - Single

2016

BBDO

Company: BBDO Executive Creative Direction: Todd Mackie, Denise Rossetto, Peter Ignazi, Carlos Moreno Writer: Rana Chatterjee Art Direction: Jeff Cheung Account Manager: Tim Welsh Account Director: Rebecca Flaman Account Supervisor: Jaya Rizzi Agency Producer: Terry Kavanagh Production Company: Suneeva Director: Shelley Lewis Cinematographer: Stuart Campbell Producer: Robbie McNamara Editing Company: Saints Editorial Audio House: RMW Music Visual Effects: The Vanity Post Production Facility: Alter Ego

Public perception is that the rules are bent to accommodate para athletes. During our research, we discovered that the opposite was true. There is no difference between the races that the able-bodied and para athletes compete in. They are equal parts gruelling and unforgiving in both length and intensity. So if training for a cycling event of this magnitude is tough, training for the same event with no legs is even tougher.