Plus size Yogi

Craft-Music - Single

2016

lg2

Company: lg2 Chief Creative Officer: Marc Fortin Creative Direction: François Sauvé Art Direction: Valérie Wells Copywriting: Marie-Ève Leclerc-Dion Account Planner: Anne-Marie Leclair, Sabrina Côté Client service: Martine Grégoire, Marie-Ève Despars Agency Producer: Julie Lorazo Production Company: La Cavalerie Director: Raphaël Ouellet Producer: Frédérik Quintal Director of Photography: Ronald Plante Post Production Company: Studio Élément Music/Sound: Circonflex Editor: Olivier Binette Media Agency: OMD

Inspired by the widespread prejudice that plus-size women are overweight because they are not active, the offensive took the form of a one-of-a-kind yoga video. The reality video invites plus-size women not to compromise and to practice whatever activities they want, with no fear of the prejudice toward them, and it does so by demonstrating the ridiculousness of these prejudices.