Bud Light - Living Like a UFC Champ

Branded Content - Single

2016

Anomaly
t: 647-547-3440

Company: Anomaly Client: Labatt Brewing Company Limited Sponsorship: Ultimate Fighting Championship Experiential: Mosaic Canada Film Production: Asymetric Editing Company: Saints Editorial Partner: Franke Rodriguez Executive Creative Direction: Dave Douglass, Pete Breton Senior Copywriter: Neil Blewett Senior Art Director: Kevin Filliter Executive Business Director: Dion Aralihalli Account Director: Mike Stollar Account Executive: Melanie Chiriboga-Gomez Account Coordinator: Laura Ovcjak Digital Strategist: Rafael Gi Digital Producer: Raj Dhillon Community Manager: Jordan Sowunmi Producer: Dena Thompson VP Marketing: Kyle Norrington Marketing Director: Maria Guest Associate Brand Manager: Mike Rosenbaum Senior Brand Manager: Iain Moodie Vice President, Partnership Activation: Brette Sadler Manager, Partnership Activation: Caitlin Yan Account Manager: Tara Jackson, Chrystal LeBlanc Field Manager: Carly Syme Coordinator: Jennifer Friedman, Sam Horton Executive Producer: Geoff Cornish, Michael Smith Director: Kacper Larski Director of Photography: Kris Belchevski Editor: Mark Paiva, Steve Sora Assistant Editor: Red Barbaza

Bud Light Canada partnered with the fastest growing sport in the world, the Ultimate Fighting Championship, and did something that had never been done before in professional sports. They took one fan, who thought he had only won tickets to a UFC event in Montreal, and surprised him by fully integrating him into every aspect of a sporting event, from the fighters' uniforms, fight clocks, and replays, to the full Pay-Per-View broadcast.