Gain by Gain

Over 30 Seconds - Single

2017

Leo Burnett

Company: Leo Burnett Chief Creative Officer: Judy John Creative Director: Heather Chambers Writer: Dave Barber Art Director: Jason Lee Agency Producer: Julie Caniglia, Sabrina DeLuca Vice President, Business Lead: Gavin Bayley Account Supervisor: Tina Obersnel Account Executive: Abi Berkley Chief Strategy Officer: Brent Nelsen Planner: Mike Coulson Production Company: Prettybird Production Company Director: Matt Piedmont Editing Company: Saints Editorial Editor: Brian Williams Producer: Stephanie Hickman Transfer Company: Alter Ego Online Company: Fort York VFX Music/Sound: Pirate Toronto Music Producer: Maggie Blouin, Chris Tait

A handsome celebrity stands alone on a rooftop, staring at the sunset and contemplating his existence. It’s epic. It’s emotional. It’s every fragrance commercial you’ve ever seen. The famous face of our fragrance explores a dreamscape of luxury and melodrama, spoofing the many clichés of this style of advertising. When he comes face-to-face with his doppelgänger, he brings the fantasy to a grinding halt with his reaction to the scent of Gain laundry detergent.