Beautifully Alive

Living Beauty Inc. develops and inspires meaningful connections between the most innovative brands, trusted retailers and respected professionals in the industry. Founder and CEO Mariam White launched Living Beauty Inc. in 2015, as a way to share her “vision of great beauty products with Canadians.” She also ended up building a national network of professionals, retailers and storeowners who shared her passion for beauty. Together they work "to evolve the beauty landscape to be more kind, more inclusive and more effective.”

Living Beauty Inc. worked with Toronto-based design studio Blok to create a brand identity, packaging system and digital experience that, according to their release, “parallels the brand's fluid understanding of beauty, its dimensionality, how it can expand and its possibility to transform.”

The results are an elegant and beautiful design befitting a beauty-focussed brand.