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Applied Arts Portfolios

Applied Arts Portfolios is available exclusively to photographers and illustrators, providing an easy and effective way to promote their creative talents to potential clients.

 



 
Feature Story

Blast from the Past: Anita Kunz

This marks the second in our online editorial series, Blast from the Past. Mining the back catalogue from 25 years of Applied Arts to revive articles and profiles from years gone past, it's our attempt at bringing to light the figures and firms who shaped our industry. This profile is of Canadian illustrator Anita Kunz, written by Peter Giffen and originally published in the Winter 1989 issue. Click here to read the profile.


Opinion


Creativity in the Age of Web Analytics

There’s a kind of Americana story that we all love to hear: those who won’t follow what “The Man” is telling them, coupled with that burning desire to express themselves and put one’s genius out into the world. It’s a story as warm as apple pie and baseball, but there are always two sides to the story. Click here to read Mitch Joel's opinion piece on how analytics can unleash creativity instead of muzzle it.


Opinion


Tribal Voices

In the past, there were dominant brands in most of the products and services people used. For example, if you wanted your clothes clean you used Tide or Sunlight. There were several other brands that might be cheaper, but most of the market share was taken up by the major brands. If you were watching TV, you had the U.S. networks such as NBC or CBS, plus the Canadian channels like CBC or CTV. Some choice, but not a lot. Click here to read Brad Breininger's column on how “brand tribes” are shaping the new commercial landscape.

 

Wheel of Fortune

Jon Lax and Geoff Teehan never had a grand scheme to reinvent the agency model. When the two started to work for themselves, in 2002, they picked up a few clients from their former employer. “We felt that we would just work those existing relationships until they died,” says Teehan. “So we thought maybe they’d be good for six months, maybe 18 months, and then we’d go out and get real jobs.” Click here to read Chris Daniels' profile of Teehan+Lax.

 

The Challenges of Teaching Digital

The industry is changing faster than you can say "go" and students are struggling to adapt. Is it the school's responsibility, or the agency's? Or is it both? Click here to read Jamie Kosoy's opinion piece on how schools and agencies can work together to build a better environment for the next generation to learn, develop and bloom.