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New Issue Soon Out!

The March/April 2012 issue of Applied Arts Magazine will be on the newsstand by the end of February. This issue includes a coast-to-coast feature on creative houses that do great pro bono work; the "Strategy is Dead" essay by Matthew Milan; First Portfolios of student work; and a full selection of columnists. It also contains the 2012 Creative Guide, a directory of suppliers and services for visual communicators. Don't miss this issue! Subscribe today.


AACE AWARDS

Starting in 2012, the Applied Arts Creative Excellence Awards will add a special twist to all our Awards programs, selecting the very best of the best in our Design, Advertising, Photography, Illustration, Interactive and Student contests. Do you have what it takes to be an AACE?

 




 
Feature Story

Starting in 2012, the Applied Arts Creative Excellence Awards will add a special twist to all our Awards programs, selecting the very best of the best in our Design, Advertising, Photography, Illustration, Interactive and Student contests. All the programs will be judged as usual by our panels of experienced professionals, with the winners beautifully reproduced in the various Applied Arts Awards Annuals. But at the same time, the judges will vote on the overall winner of each program. Their scores will be discreetly tabulated and kept under wraps until the gala AACE Awards Ceremony, held November 1, 2012, as part of the annual Applied Arts Awards Exhibition, in Toronto. The winners will be announced for the first time in an evening of high suspense and celebration. Not only will our AACEs get the envy and admiration of their peers, they will receive a uniquely designed award and extended coverage in an all-AACE issue of Applied Arts, published March 2013. Watch this page for more information.


From the Wire



A dash of animation for a food blog

 

This from Jordan Scott: “I’m a Canadian motion designer living in Seattle and over the past four months I’ve been slowing chipping away at a piece for my wife’s food blog that I’m happy to share is now live. I’ve created a fun 30-second spot to help her spread the news! I’ll keep it short ... Read the full article.


Opinion


Three Screens. One Design

by Will Novosedlik

 

There are times when the randomness of life can lead to wonderful discoveries. Earlier this week, while blogging about a company called Ethical Ocean, I came across the work of another company called Playground Inc, the Toronto digital and design shop that created its identity and website. Both companies are examples of innovation in action, for entirely different reasons. . . . Read more. 

 
Opinion


Rethought by Rethink   
As a special bonus in the newly published Sept/Oct issue of Applied Arts Magazine, we feature a redesign of the cover and editorial sections by the Vancouver-based creative agency Rethink. Says Rethink co-founder Ian Grais: "The theme is 'How to Get Your Work into the Applied Arts Advertising and Interactive Annual,' done as infographics."

Failure is Success

by Karen Howe

 

Very early in my career my partner and I had what we thought was a  pretty cool TV idea. It was for the launch of an instant-dissolving bouillon versus those tedious cubes you had to stir. The concept was that the spokesman who was demonstrating it didn’t realize the product was instant and was stuck trying to fill the remaining 27 seconds of the spot. . . . Read more.

 
Opinion


Your Simple 2012 Marketing Plan

by Ilise Benun

 

In last month’s column I made a few predictions about which marketing tools would bring you the best work – that is, the highest paying and most satisfying work – the kind that rarely comes along, no matter how much word of mouth you get. This month, I’ll go into a bit more detail about what exactly to do – every day, every week and every month – to get that desirable result. . . . Read more.