The History of Advertising Mascots

Warren Dotz's new Mr. Product book catalogues advertising spokescharacters from 1960 to 1985.

Becoming KD

Behind the Pigeon Brands redesign of Canada's favourite mac 'n' cheese.

The July/August Issue is Still on Newsstands!

Our Design Awards annual, guest art directed by Toronto studio Jacknife, is filled with beautiful work — including the above project by Exhibit A: Design Group, subject of one of the issue's featured portfolios.

 

We're getting ready to launch our 2015 Advertising & Interactive Awards gallery! 

In the meantime check out some of our past winners!

 

Send Us Your Work!

Want to be featured on The Brief or elsewhere on the Applied Arts print or online properties? Send us your stuff!

A Well-Designed Wine Catalogue

Toronto's Tung crafts The Vine's anniversary wine catalogue with clean lines and an editorial sensibility

The 21st Century Belongs to PR

PR firms aren't just eating advertising's lunch. They're already looking forward to dinner, writes columnist Suzanne Pope.

Reinventing Zombie Brands

Columnist Will Novosedlik takes a satirical look at the revival and reinvention of dormant brands.

2015 Student Awards Winners' List

Work will be published in the November/December 2015 issue. See the list of winners here! Jocelyn Wong won a Student Award last year for her annual report design, above.

The July/August issue was designed by Jacknife, our guest art directors. They took our theme of connectivity and distraction and ran with it — expect to find clickbait, trivia, listicles, and plenty of furry friends scattered throughout our regular content. This edition also features the winners of the 2015 Design Awards. 

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The July/August issue was designed by Jacknife, our guest art directors. They took our theme of connectivity and distraction and ran with it — expect to find clickbait, trivia, listicles, and plenty of furry friends scattered throughout our regular content. This edition also features the winners of the 2015 Design Awards.