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It's a competitive market out there, and getting your work noticed can be tough. As a winner of the Applied Arts Student Awards, more potential employers will see your work than in any other awards program or promotional effort. The deadline for entries has been extended to May 25, 2012. |
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Starting in 2012, the Applied Arts Creative Excellence Awards will add a special twist to all our Awards programs, selecting the very best of the best in our Design, Advertising, Photography, Illustration, Interactive and Student contests. Do you have what it takes to be an AACE? Find out more in a Q&A with Applied Arts Founder and Art Director, Georges Haroutiun |
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Time to move to the top of your class. The deadline for submissions for the 2012 Applied Arts Student Awards has been extended to May 25, 2012. Not only will winners get published in the November/December 2012 issue of Applied Arts Magazine, they will get featured in our online winners' gallery, in our awards archive, in our fall exhibit of winners, and become eligible to be one of our new, elite AACEs. And if that weren't enough, one lucky winner will be featured on the cover of the 2012 Student Awards issue! 
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From the blog of Calgary-based Roth and Ramberg: We got an email from Brian at Trigger Communications. He had this idea of shooting a photograph of a sushi chef getting ready to cut into a fresh fish [see concept drawing below]. The trick was he wanted to show it from the angle of the ... Read the full article. |
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Do They Understand What They're Buying?
by Ilise Benun
Nobody loves to do proposals, but often, it’s the only way. If you want the job, you have to write one, especially when your “dream clients” work only via Request for Proposal (RFP), such as in government and higher education sectors. But how do you decide which proposals to do and which are just a shot in the dark and therefore a waste of your time? . . . Read more. |
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Mr. Rogers Meets Mao Zedong
by Will Novosedlik
When brands appropriate art, the decontextualized result is generally meaningless. But when art eats brands for lunch, the result is almost always sublime. For example, while surfing the web recently for some heavy-duty cleaning products (don’t ask), I came across an ad for Downy Unstopables “in-wash scent boosters,” I was immediately struck by a highly recognizable dot pattern in the background . . . Read more.
BP: Resurrection of a Brand, or a Requiem for Branding?
by Will Novosedlik
Back in November 2011, Interbrand’s online forum, brandchannel, published a piece by senior media executive Sheila Shayon about BP’s recent efforts at reviving their "battered" brand. After almost completely caving over the disastrous 2010 Gulf of Mexico oil spill, in which 11 people died and millions of barrels of crude spilled into the waters off Louisiana, BP is planning to start drilling a 6,000-ft. well in a field about 150 miles further out. . . . Read more.
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Training. In All the Unexpected Places
by Karen Howe
Cathy Whelan Molloy, one of my clients, likes to recall the words of a marketing mentor who was asked what the heck we do for a living. Apparently he paused, then answered, “We sell stuff.” Talk about boiling it all down to a burnt pot. Whether it’s coffee, tires and tax returns or behavioral changes (don’t drink and drive) we do indeed peddle stuff. But before we get to the selling end of our job, there are a myriad of other practical skills we need to hone and deploy. . . . Read more. |
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