Creativity in the Age of Web Analytics

There’s a kind of Americana story that we all love to hear: those who won’t follow what “The Man” is telling them, coupled with that burning desire to express themselves and put one’s genius out into the world. It’s a story as warm as apple pie and baseball, but there are always two sides to the story. Click here to read Mitch Joel's opinion piece on how analytics can unleash creativity instead of muzzle it.

Tribal Voices

In the past, there were dominant brands in most of the products and services people used. For example, if you wanted your clothes clean you used Tide or Sunlight. There were several other brands that might be cheaper, but most of the market share was taken up by the major brands. If you were watching TV, you had the U.S. networks such as NBC or CBS, plus the Canadian channels like CBC or CTV. Some choice, but not a lot. Click here to read Brad Breininger's column on how “brand tribes” are shaping the new commercial landscape.