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2012 P+I Awards On!

Announcing the Call For Entry for the 2012 Photography & Illustration Awards, Canada's most prestigious awards program for commercial photographers and illustrators. Launched more than 20 years ago, the Applied Arts Photography & Illustration Awards celebrate the very best work produced by some of the world's leading artists. Become part of the legacy! DEADLINE EXTENDED TO JANUARY 20, 2012!


AACE AWARDS

Starting in 2012, the Applied Arts Creative Excellence Awards will add a special twist to all our Awards programs, selecting the very best of the best in our Design, Advertising, Photography, Illustration, Interactive and Student contests. Do you have what it takes to be an AACE?

 




 
Feature Story

Starting in 2012, the Applied Arts Creative Excellence Awards will add a special twist to all our Awards programs, selecting the very best of the best in our Design, Advertising, Photography, Illustration, Interactive and Student contests. All the programs will be judged as usual by our panels of experienced professionals, with the winners beautifully reproduced in the various Applied Arts Awards Annuals. But at the same time, the judges will vote on the overall winner of each program. Their scores will be discreetly tabulated and kept under wraps until the gala AACE Awards Ceremony, held November 1, 2012, as part of the annual Applied Arts Awards Exhibition, in Toronto. The winners will be announced for the first time in an evening of high suspense and celebration. Not only will our AACEs get the envy and admiration of their peers, they will receive a uniquely designed award and extended coverage in an all-AACE issue of Applied Arts, published March 2013. Watch this page for more information.


From the Wire



Prouk's Picks

 

Applied Arts friend and advertising legend Gary Prouk, of Sebastian Consultancy, provides links that will help you kill time, avoid work and find inspiration and entertainment. What if . . .: Here Peter Stults reimagines familiar movies in posters, as if they came from another time and place. He explains: “A while back a friend ... Read the full article.


Opinion


Failure is Success

by Karen Howe

 

Very early in my career my partner and I had what we thought was a pretty cool TV idea. It was for the launch of an instant-dissolving bouillon versus those tedious cubes you had to stir. The concept was that the spokesman who was demonstrating it didn’t realize the product was instant and was stuck trying to fill the remaining 27 seconds of the spot. . . . Read more. 

 
Opinion


Rethought by Rethink   
As a special bonus in the newly published Sept/Oct issue of Applied Arts Magazine, we feature a redesign of the cover and editorial sections by the Vancouver-based creative agency Rethink. Says Rethink co-founder Ian Grais: "The theme is 'How to Get Your Work into the Applied Arts Advertising and Interactive Annual,' done as infographics."

Your Simple 2012 Marketing Plan

by Ilise Benun

 

In last month’s column I made a few predictions about which marketing tools would bring you the best work – that is, the highest paying and most satisfying work – the kind that rarely comes along, no matter how much word of mouth you get. This month, I’ll go into a bit more detail about what exactly to do – every day, every week and every month – to get that desirable result. . . . Read more.

 
Opinion


Unnatural and Uncomfortable

by Will Novosedlik

 

I recall giving a talk about brand, a particular brand, to an audience of employees at a sister company. It was one of those training sessions in which famous brand cases are thrown up on the wall and everyone gets involved in the dialogue. Or at least that's how it's supposed to work. . . . Read more.