Royal Roads University

Vancouver agency Will takes Royal Roads University In a new direction.  

Royal Roads University offers a different kind of learning experience - one where full-time students, professionals and lifelong learners can transform their education without putting their lives or careers on pause.

Will's digitally-driven “Boldly Different” campaign confidently presents how the university is purposefully unique by championing the everyday heroes within the RRU community who bring the curriculum to life. The fearlessly stripped-back campaign aims to inspire those looking to transform their lives in our ever-evolving world. You can view the 15sec videos here and here.

 We wanted this campaign to stand out visually and tonally to reflect the boldness of the Royal Roads learning experience as the place for driven individuals to take charge of their careers and lives in a rapidly changing world,” said Lisa Lebedovich, Creative Director at Will.

The awareness campaign runs through to the end of March 2021 and includes social, digital display, LinkedIn and pre-roll ads. The campaign is supported by tactical ads and recruitment activities to promote specific programs.