March 15, 2017
john st. and Polyester Studio design the logo for Ontario's 150th anniversary
As one of the four founding provinces of Canada’s Confederation, Ontario is commemorating its own 150th anniversary this year alongside the nation. The province’s Ministry of Tourism, Culture and Sport established the Ontario150 Secretariat to oversee celebrations and the development of a logo identity created by agency partner john st. “We wanted a logo that could be broadly appealing and would be particularly well received by a millennial audience,” explains Mary Ellen Beninger, senior media relations officer for Ontario150. “The hand-drawn typeface contributes to this objective, making the logo unique, personal and approachable—all of which are [qualities] valued by millennials. The logo was designed to capture the vibrancy of Ontario and the excitement we see building across the province as people come together to celebrate.”
To transform the logo digitally, john st. tapped the motion experts at Polyester Studio to adapt the logo into a series of playful animations. “The animations convey our energy, our curiosity, and our willingness to harness those qualities to build a better, more inclusive and exciting tomorrow,” says Beninger.
This article originally ran in the March 2017 issue of Applied Arts.
Check out the animations below!
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