15 Below Campaign

Advertising/Non-Traditional - Single

2009

TAXI Canada, Toronto
t: 416-979-7001
e: kate.fried@taxi.ca
w: taxi.ca

Chairman, Chief Creative Officer: Paul Lavoie Executive Creative Direction: Steve Mykolyn Associate Creative Director: Peter Gomes Writer: Jess Willis, Amelia Charlton Design: David Taylor, Lida Baday, Kerri Galvin, John Thai, Brian Kroeker, Leo Tsalkos Manufacturer: SGWICUS Editor: Josh Ingleby Music/Sound: Company X Audio Broadcast Producer: Kevin Saffer Developer: Jeff Vermeersch, Drew Matthews, Meld Media Music/Sound: Simon Edwards Interactive Producer: Jacinte De Luca, David Isaac Photography: Michael Kohn Mac Artist: Nancy Hanninen Print Producer: Tracy Haapamaki, Bruce Ellis Printing Company: Category 5 Account Director: Charlie Clark, Katherine Craig Account Manager: Anna Halfpenny, Christian Parsons Agency Planner: Cory Pelletier, Robyn Baldwin Ad Agency: TAXI, Calgary

The 15 Below Project was set up to create survival gear for the homeless. Our first initiative was the 15 Below jacket, a high concept, low-cost solution to help the homeless weather the elements. Pockets throughout the lining can be stuffed with newspaper to provide insulation from the cold.