Auto show pull tab MINI Canada

Advertising/Promotional Miscellaneous - Single

2006

Taxi Toronto
t: 416-979-7001
e: boldt@taxi.ca

Executive Creative Direction: Zak Mroueh Creative Direction: Pete Breton, Dave Douglass Art Direction: Troy McGuinness Writer: Jordan Doucette Account Director: Barry Teplicky Account Managers: Jared Stein, Daryn Sutherland Account Planner: Wells Davis Mac Artist: Pam Cohen Print Producer: Lynnette Fernandes Printing: Four L Graphics Client: Margareta Mahlstedt, Alan Mundy, Cullen Scannell Ad Agency: TAXI

This MINI postcard was given out at the Auto show to demonstrate that the MINI has exceptional handling. When someone tried to pull the tab on the right of the postcard, they would expect the car to move laterally. However, the tab was rigged so no matter how hard they pulled, the MINI did not move. Proving that indeed MINI sticks to the road.