BC Dairy: Belly/Broken Branch/Squish

Out-of-Home Advertising - Series

2005

DDB Canada Vancouver
t: 604-687-7911
e: jane.scallon@ddbcanada.com
w: ddbcanada.com

Creative Direction: Alan Russell Art Direction: Dean Lee Copywriting: James Lee Illustration: ScreenScene Illustration: Zanita Films Print Producer: Gayle Robson Client: BC Dairy Foundation Ad Agency: DDB Canada, Vancouver

In one form or another, life has always been survival of the fittest. This campaign observes a group of cavemen that didn’t quite make it because they weren’t as healthy as they could’ve been.