BC Dairy Foundation: TV(2)Dogwalker/Bus: Print(4) Tourtists/Cat/Urinal/Escalator:Web Shots (5)www.drinkmilk.ca

Complete Advertising Campaign

2003

Palmer Jarvis DDB Vancouver
t: 604-687-7911
e: amanda.dring@pjddb.com
w: pjddb.com

Creative Direction: Alan Russell Creative Direction: Bruce Sinclair Art Direction: Alex Beim Art Direction: Dean Lee Copywriting: James Lee Copywriting: Tony Nichols Ad Agency: Palmer Jarvis DDB TV Production Company: Believe Media TV Director: John Lindauer TV Producers: Sue Bell TV Producers: Monica Buck TV Music/Sound: Bob Smart TV Music/Sound: Wave Productions TV Music/Sound: Colin Weinmaster TV Film Editing: Chris Gernon TV Film Editing: Todd Giroux TV Post Production: Various Photography: Philip Rostron Illustration: Instil Productions Print Producer: Gayle Robson Web site Programming: Justin Eady Web site Programming: James Marshall Client: BC Dairy Foundation

Winning Website: drinkmilk.ca

This campaign was part of an effort to appeal to teens.