BCAA - Car Crash

Consumer Magazine Advertising - Single

2002

Rethink
t: 604-685-8911
e: mambers@rethinkadvertising.com

Ad Agency: Rethink Creative Direction: Ian Grais Creative Direction: Chris Staples Art Direction: Martin Kann Copywriting: Heather Vincent Photography: Hans Sipma Client: BCAA

You can buy insurance anywhere. All the more reason to go somewhere where the advice means something. If people didn’t know the British Columbia Automobile Association sold insurance before, they do now. They also know that with the right attitude, horrific accidents can be downright funny.