Blank Ads

Transit Vehicle - Single

2012

Rethink
t: 604-685-8911
e: amelia@rethinkcanada.com
w: rethinkcanada.com

Creative Direction: Chris Staples, Ian Grais, Chris Booth Art Direction: Joel Arbez Writer: Dave Thornhill Photography: Philip Rostron Illustration: Aaron Eiland Studio Artist: Michelle Kennedy Account Manager: Leora Katz Client Supervisor: Robyn Payne Print Producer: Narine Artinian Client Supervisor: Jodi Brown Ad Agency: Rethink Client: Metro News

To promote downloads of the Metro News app, we filled transit cars with blank ads, leaving passengers nothing to read but a call to action. Copy: Looking for something to read? Download the Metro app today.