Boob / Stove / Face

Advertising/Promotional Miscellaneous - Series

2007

Rethink
t: 604-685-8911
e: loriyork@rethinkcommunications.com
w: rethinkcommunications.com

Creative Direction: Ian Grais, Chris Staples Art Direction: Bart Batchelor Copywriting: Michael Milardo Client Supervisor: Barrie Mowatt Account Manager: Elizabeth Graham Agency Producer: Dale Vankoughnett Client: Vancouver Sculpture Biennale Ad Agency: Rethink

To raise awareness of the Vancouver Sculpture Biennale, a free outdoor sculpture exhibit, we created three-dimensional plastic posters and covered construction hoardings around the city. This allowed local Vancouverites the option to take home a piece of original sculpture (each one was individually numbered) or to create their own art (on the provided shelf space). The objective of the campaign was to bring art into the city streets, and to demonstrate that the Vancouver Sculpture Biennale was an event for the entire city.