Bootlegger - Flare

Newspaper Advertising - Single

2002

Rethink
t: 604-685-8911
e: members@rethinkadvertising.com

Ad Agency: Rethink Creative Direction: Ian Grais Creative Direction: Chris Staples Art Direction: Mark Hesse Copywriting: Rob Tarry Photography: Robert Kenney Client: Bootlegger

For this poster we took the classic “what’s the downside of this product?” approach, then pillaged our childhood memories, shot test pictures with a digital camera, Mark’s bike and a sacrificial pair of jeans. Eventually, viola.