Calgary Humane Society: Lost (Series)

Public Service/Charity Advertising - Series

2003

Tag
t: 403-233-2282
e: info@tag-advertising.com

Creative Direction: Shannon Fox Creative Direction: Mike Meadus Art Direction: Mike Meadus Copywriting: Mike Meadus Ad Agency: Tag Client: Calgary Humane Society

Animal lovers or not, people stop and read those tear-off sheets in community centres and at food stores. This mass-media campaign to raise awareness about the humane treatment of animals had people around Calgary tearing off reply tear-offs! The animals benefited!