Chuck and Vince

Complete Advertising Program - Complete

2011

Publicis Toronto
e: duncan.bruce@publicis.ca

Ad Agency: Publicis Toronto Client: City of Toronto Executive Creative Direction: Duncan Bruce Associate Creative Direction: Pat Pirisi Art Direction: Kenneth Fothergill Copywriting: Pat Pirisi Production Company: Spy Films Director of Photography: Simon Shohet Director: Trevor Cornish, Pat Pirisi Editor: Dave De Carlo Music/Sound: Pirate Toronto

This campaign features two larger than life characters, Chuck and Vince, who repeatedly use the catch phrase, “We Want It!” In a series of ads that satirize low-budget retail commercials, the duo use every possible gimmick and visual gag – gorilla masks, x-ray vision glasses, megaphones, Mexican hats - to tell people how and what to recycle in the City of Toronto.