Contemporary Art Gallery: Buttons

Out-of-Home Advertising - Single

2005

Rethink
t: 604-685-8911
e: victorialewis@rethinkadvertising.com

Creative Direction: Ian Grais Creative Direction: Chris Staples Art Direction: Ian Grais Copywriting: Chris Staples Print Producer: Dale Vankoughnett Client: Contemporary Art Gallery Vancouver Ad Agency: Rethink

50,000 buttons were displayed, each printed with a single word representing one of a hundred possible responses to contemporary art. The public was free to walk away with as many buttons as they wanted in this interactive promotional installation for the Contemporary Art Gallery in Vancouver. The text on the wall reads: THIS IS CONTEMPORARY ART