Covenant House Envelope Project

Advertising/Promotional Miscellaneous - Single

2009

TAXI Canada, Toronto
t: 416-979-7001
e: kate.fried@taxi.ca
w: taxi.ca

Executive Creative Direction: Steve Mykolyn Creative Direction: Ron Smrczek Art Direction: Sam Cerullo Writer: Craig Knowles, Sam Cerullo Creative Media Strategist: Cory Pelletier Photography: Angus Rowe MacPherson Retoucher: Andrew O'Driscoll Mac Artist: Pam Cohen Print Producer: Mark Prole Account Director: Carleen Bilger Account Manager: Natalia Paruzel Ad Agency: TAXI, Calgary

Printed envelopes were attached to this subway shelter. As envelopes were taken off by commuters a message was revealed: “Thank you for taking another kid off the street.” Each envelope contained a brief letter and donation form, giving people the chance to take a real kid off the street.