DFC - Cheese Grater

Billboard Advertising - Single

2008

Taxi Canada
t: 514-842-8294
e: ariane-andree.beaudet@taxi.ca

Creative Direction: Stéphane Charier Art Direction: Stéphane Gaulin Copywriting: Linda Dawe Print Producer: Jacques Latreille Photography: Normand Robert Mac Artist: Laurent Trudel Account Manager: Marie Ève Verreault Account Director: Audrey Lefebvre Director, Strategic Planning : Anne Marie Leclair Connexion Planner: Elana Gorbatyuk Ad Agency: TAXI, Montreal

DAIRY FARMERS OF CANADA |We wanted to turn the cheese category into a brand that could become an icon in the kitchen for Canadian moms. By positioning cheese as “Love Food,” it becomes an ingredient used to communicate family values. In short, adding cheese to family meals shows how you feel: “All you need is cheese.”||