Doc. Channel - Courtroom/Lie Detector/Confessional

Transit Vehicle Advertising - Series

2002

Young & Rubicam
t: 416-961-5111
e: georgia_demmitt@ca.yr.com

Ad Agency: Young & Rubicam Creative Direction: Wain Choi Creative Direction: Ron Thomson Art Direction: Aya Rafaeli Copywriting: Nelson Quintal Account Executive: Janet Dean Design Studio: Finished Type Photography: Ron Fehling Printing: Viacom Outdoor Client: Documentary Channel

One of things we thought most documentaries had in common was the search for some truth. Once we found that strategic difference, the creative easily followed. Funny how that happens.