Dog

Consumer Magazine Advertising - Single

2007

Ogilvy & Mather
t: 416-945-2237
e: marina.pietracci@ogilvy.com

Creative Direction: Janet Kestin, Nancy Vonk Art Direction: Mike Kirkland, Tim Piper Account Director: Deborah Meek Account Supervisor: Patricia Paravantes Photography: Frank Hoedl, Westside Studio Print Producer: Michelle Djokich Copy Editor: Tim Piper Client: Mattel Canada Inc Ad Agency: Ogilvy Mather

A dog lies asleep in a room with two books strategically placed on either side of him, spread open, face down. The presence of the Hot Wheels logo suggests that the odd scene is the result of a child's imagination using two books as ramps to fling his Hot Wheels car over the dog in stunt fashion.