Fresca: Lovers

Billboard Advertising - Single

2006

Taxi Toronto
t: 416-979-7001
e: boldt@taxi.ca

Executive Creative Direction: Zak Mroueh Art Direction: Ron Smrczek Writer: Ryan Wagman Account Director: Daryn Sutherland Account Planner: Wells Davis Illustration: Nabil Elsaadi Photography: Philip Rostron Mac Artist: Susan Bolder Print Producer: Tara Greguric Printing: Greg Donais IG3, Ron Eady Eclipse Imaging Outdoor Companies: Astral Media Outdoor, Pattison, Titan Outdoor, Viacom Outdoor Client: Angie Balian Ad Agency: TAXI

Every brand in the world claims they’re different. Fresca seems like one of the few that really are. So, we tried to build off those differences, and Fresca’s almost cult-like status among drinkers, to create a fresh twist on old soft drink clichés.