Fruit Sticker

Public Service/Charity Advertising - Single

2005

DDB Canada
t: 416-972-7774
e: stephanie.jones@ddbcanada.com
w: ddbcanada.com

Creative Direction: William Hammond Creative Direction: Andrew Simon Art Direction: Mark Bovey Art Direction: William Hammond Copywriting: Mark Bovey Copywriting: William Hammond Copywriting: Andrew Simon Typographer: Mark Bovey Client: Breast Cancer Society of Canada Ad Agency: DDB Canada, Toronto

These stickers for breast cancer were put on the fruit in a supermarket. When the target market (women) squeeze a piece of fruit they realize that they make the effort to ensure their fruit is ripe. But do not give the same attention or effort to make sure they are healthy and free from breast cancer.