GE Profile Ovens

Art Direction - Series

2012

BBDO Toronto
t: 416-972-1505
e: Mike.Donaghey@bbdo.ca/Chris.Joakim@bbdo.ca/Frank.Macera@bbdo.ca/Jonathan.Guy@bbdo.ca

Ad Agency: BBDO Toronto Executive Creative Direction: Carlos Moreno, Peter Ignazi Associate Creative Direction: Chris Joakim, Mike Donaghey Art Direction: Mike Donaghey, Jonathan Guy Copywriting: Chris Joakim, Frank Macera Production Company: Westside Studio Photography: Chris Gordaneer Producer: Tom Nesbitt, Amy Miranda Illustration: Kira Shaimanova Managing Director : Lori Davison Account Director: Rebecca Flaman Client: Mabe Canada GM - Marketing and Training : Philippe Meyersohn

To demonstrate the capacity of the GE Profile Electric Range and the GE Profile Double Oven Range's ability to cook two different meals at the same time we created two surreal scenarios: A family of pigs moving into a bigger space and an animal that's two different foods at the same time.