Grayson Matthews

Point-of-Purchase/In-Store Ad or Promotion - Single

2012

JWT Toronto
t: 4169267300
e: abyberg@jwt.com
w: jwtcanada.ca

Ad Agency: JWT Toronto Client: Grayson Matthews Music and Sound Executive Creative Direction: Martin Shewchuk, Paul Wales Copywriting: Colin Winn Art Direction: Craig Markou Production Company: Grayson Matthews Music and Sound

Grayson Matthews, one of the premiere commercial audio companies in Canada, was looking for a way to promote their audio production capabilities to advertising producers and copywriters across the country. The solution was to create a self-promotion ad that demonstrated their ability to make the most mundane information interesting to listen to. The spot was distributed to ad agency producers and copywriters via their mobile phones.