IKEA - Newspaper Box Signs/Hot dog cart signs/Parking lot signs

Out-of-Home Advertising - Series

2006

Zig Inc
t: 416-598-4944
e: carlie@zig.ca

Creative Direction: Elspeth Lynn, Lorraine Tao Art Direction: Jason Hill Writer: Michael Murray Account Director: Shelley Brown Agency Planner: Karlia Campbell Project Coordinator: Aurelia Dalinda Project Manager: Christine Harron Client: IKEA Canada Ad Agency: Zig Inc

The goal of this campaign was to remind consumers of IKEA's incredible value on stylish home furnishings in places where they would least expect the message. The posters took advantage of those everyday places where you spend small amounts indiscriminately. The simple mesage was for the exact same you just spent, you could have something stylish and usefull for your home by shopping at IKEA.