Inattention

Public Service/Charity - Single

2012

lg2
t: 514-281-8901
e: marc.fortin@lg2.com
w: lg2.com

VP Creative Director: Marc Fortin Creative Direction: Philippe Comeau Art Direction: Simon Touzin Writer: Sylvain Dufresne VP Account Services: Martine Grégoire Account Executive: Audrey Dignard Account Planner: Marc-André Fafard Producer: Julie Lorazo Media Agency: Zoom Media Media Agency Planner: Geneviève Durocher, Gabriel Landry Production Company: Quatre Zero Un Production House Producer: Philippe Lalande Director: Jérémie Saindon Director of Photography: Christophe Collette Sound Production: Boogie Studio Post Production: Fake Studio Agency: lg2

We developed a unique installation designed to make the participant live the shock that a few seconds of distraction can cause. A loudspeaker positioned at the opposite end of the room drew the viewer’s attention away from the screen which displayed a young boy swimming in a pool. When the distracted viewer turned to discover the source of the sound, the boy on the screen was replaced by the silhouette of a dead body.