James Ready Spelling Bee Lottery

Experiential/Event - Single

2012

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Illustration: Steve Persico, Anthony Chelvanathan Director: Anthony Chelvanathan, Steve Persico Editor: David Nakata Music/Sound: TA2 Sound and Music, Topanga Producer: Franca Piacente, Gladys Bachand, Kim Burchiel Group Account Director: David Buckspan Account Director: Natasha Dagenais Account Executive: Rebecca Simon Ad Agency: Leo Burnett, Toronto Client: James Ready

Every year James Ready Beer prints a different collection of beer caps with something written under them. This year J.R. printed letters and numbers. Drinkers were encouraged to save them. Then, twice a week from July to December, drinkers visited J.R.’s Facebook page at 5PM. A video revealed a prize and a word. The first drinker to post a picture of that word spelled out of beer caps back on Facebook won the prize.