Liver Foundation - Short on Reality

Public Service/Charity Advertising - Single

2004

MacLaren McCann West
t: 604-689-1131
e: mary.hosick@maclaren.com
w: maclaren.com

Creative Direction: Hagan Ainsworth Associate Creative Direction: Mark Bell Art Direction: Adam Pickard Copywriting: Hagan Ainsworth Copywriting: Bob Simpson Photography: Anthony Redpath Mac Artists: Cesar Banares Mac Artists: Karey Komant Mac Artists: Rick Moy Mac Artists: Robert Wall Production: Dennis Isaacson Client: Liver Foundation Ad Agency: MacLaren McCann West - Vancouver

Anybody can get liver disease, even those that don't drink. Classic label designs seemed like a simple, visually arresting way to address the popular misconceptions surrounding liver disease.